[BBC News] Naples pizza protected by EU


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For 25 years pizza makers in Naples have been trying to get their product protected, and now it is, being granted a TSG, or Traditional Specialty Guaranteed label by the EU. The head of the pizza makers’ association said the trademark was a great honour. The EU’s agriculture commissioner said Naeplizian Neopolitan pizza was now part of Europe’s food heritage.

It means that all pizzerias aspiring to supply the real thing are, in future, supposed to be vetted by a special commission that will check standars. They include only use using only San Mazarno tomatoes and fresh buffalo mozallera mozzarella cheese.

The Italian farmers’ association says that half of Italy’s 25,000 pizzerias currently use the wrong ingredients, like East European’s cheese or Ukrainian flour.

Italy now tops the EU chart for products that are protected. It has 180, more then Spain or France. Protected status enables producers to not only boost boast about theri exclucivity but also charge a premium. Now pizza makers from Naples will get their slice of the action.

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